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“We set out to quickly build a platform to enable ecommerce entrepreneurs to work smarter and grow faster by leveraging our capital and expertise,” said Tomo Matsuo, President of Yardline, which he co-founded with Ari Horowitz. “It's conceivable that every ecommerce-related platform will have FinTech capabilities in the future, and our acquisition by Thrasio demonstrates that Yardline's CaaS solution is well-positioned to be extremely nimble and adaptive as that evolution continues.”

“The incredible growth we have seen for our clients on eCommerce marketplaces is heavily dependent on speedy and seamless access to capital,” said Joe Rideout, President of Perpetua. “As eCommerce brands identify new opportunities and expand on new marketplaces, there are significant incremental capital requirements. Our newly embedded capital solution in partnership with Yardline enables us to further accelerate the growth for our eCommerce brands.”

“I’m very excited to share with my friends, family, colleagues and network that I have joined Tomo Matsuo and Ari Horowitz to build Yardline – providing value-added capital solutions for ecommerce sellers to work smarter & grow faster.”

“Yardline banks $10M to fund Amazon sellers: Fintech startup Yardline Capital, focused on providing funds to Amazon sellers, announced a raise of $10 million in venture capital and debt from Thrasio and a network of angel investors.”