Supporting Women-Owned Businesses with the Growth Capital and Expertise to Scale

Supporting Women-Owned Businesses with the Growth Capital and Expertise to Scale

According to a recent study, approximately 32% of all Amazon sellers are women. While, on average, women start selling on Amazon with less money than men, the study also cites that women tend to enter the Amazon market much faster.

In this blog series, we’ll highlight a variety of female-founded businesses that we’ve worked with here at Yardline, and share their impressive growth stories.

Our first customer feature is Nicole + Brizee.

Nicole + Brizee is a hair and body care brand, founded in 2018 by Nikki and Brie Bella, professional WWE wrestlers and stars of the reality program Total Divas and Total Bellas. N+B secured funding from Yardline through a partnership with Perpetua, a leading provider of growth infrastructure for e-commerce brands.

Hoping to drive low customer acquisition costs by increasing their organic reach, Nicole + Brizee needed flexible funding options to invest in brand-building initiatives.

“We wanted to optimize our listings, enhance existing creative, and start new programs that focus on customer feedback and loyalty,” said Samantha Kent, co-founder of Nicole + Brizee.

In their first month post-funding…

Nicole + Brizee saw great success.

      • More than 400% year over year growth
      • 1000 new product reviews
      • 18% increase in average order value
      • 15K new followers on Instagram


    “It was incredibly streamlined and fast,” said Kent. “The capital bundled with the advisory services we received helped us to accelerate our growth.”

    As a core offering, Yardline’s Capital-as-a-Service platform enables non-dilutive, flexible growth capital to help female business owners scale. This way, they can focus on what is most important: running their business.

    Yardline supports the growth of women-owned businesses like Nicole + Brizee with flexible funding solutions and expert advice on how to grow faster and work smarter. To date, Yardline has extended capital to women-owned businesses at more than double the rate of other funding sources, including the U.S. Small Business Administration’s Paycheck Protection Program.