Why Yardline? - Yardline Capital
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Yardline Capital Partners

Why Yardline?

If you’re reading this, you might be interested in learning more about the who-what-when-where-why of Yardline Capital. And you’ve come to the right place! We’re so excited to be on this journey and help push e-commerce businesses to the next level.

Who is Yardline?

Yardline was co-founded by seasoned pros who cut their teeth in the FBA (fulfilled by Amazon) world: Ari Horowitz, former SVP, Strategic Partnerships and Corporate Development for Thrasio, the top acquirer of fulfilled by Amazon (FBA) businesses, and Tomo Matsuo, former SVP, Lending Solutions, for the Paysafe Group. Beyond this, we’re a team of go-get-em types who understand the challenges of managing an e-commerce business, and how to thrive from them.

 

What is Thrasio?

Thrasio is the largest acquirer of Amazon businesses and one of the top 25 sellers on Amazon. Prior to founding Yardline, Ari worked closely with Thrasio Co-founder & Co-CEO Carlos Cashman, where they recognized that capital constraints limit business owners from making opportunistic investments in inventory and marketing. Yardline was born out of this vision and launched with backing from Thrasio, to focus on creating a differentiated approach to thriving in the e-commerce ecosystem.

 

What is Yardline?

In short: Yardline provides growth capital to e-commerce businesses. We offer funding and tools to help entrepreneurs grow their online marketplaces, across Amazon, Etsy, Shopify, eBay, and more.

 

When was Yardline founded?

Yardline was founded in November 2020, though our collective experience in growing successful businesses spans decades.

 

Where can you find us?

Anywhere the internet touches! Head to our website for all-things Yardline, including applying for funding, becoming a partner, and learning more about how we work. You can also find us on Instagram and LinkedIn, or drop us a line at info@yardline.com.

 

Why was Yardline built?

Yardline Capital was born to help people thrive in the e-commerce space and live the entrepreneurial dream. We know what it takes to succeed on online marketplaces, and we’re here to help others do the same!

 

How can Yardline help your e-commerce business grow?

Sometimes, you just need a little boost. With growth capital, you can use that funding to launch new product lines, scale your advertising and marketing efforts, purchase more inventory, cover seasonal cash flow dips, and more.

 

How is Yardline different from every other funder out there?

Yardline does more than advance cash – we’re not a “set it and forget it” company. Our dedicated Seller Success Managers offer access to tools and expertise to help you work smarter and grow faster. You get the funding you need plus a deep bench of sales, marketing, and business pros to guide you on how to optimize your marketing and advertising spend, tighten your operations, deal with supply chain issues, negotiate with your vendors, and more.