Our Story

Yardline was born to help people thrive in the e-commerce space and live the entrepreneurial dream. We provide funding solutions and business-critical guidance to help keep your e-commerce revenues moving UP AND TO THE RIGHT™


Yardline is marketplace-agnostic, working with professional sellers on Amazon, eBay, Etsy, Shopify, and others. Our leadership team’s experience generating over $20 billion of cumulative originations means Yardline can move fast to tackle our borrowers’ primary pain point: securing the capital they need to accelerate growth.


Yardline’s technology-driven approach allows us to meet e-commerce sellers on the platforms and marketplaces where they run their businesses. Our unique Capital-as-a-Service solution democratizes access to capital, making it simple for platforms and marketplaces to serve their sellers with financial solutions that let them get back to business.

Our Leadership

Yardline’s team has e-commerce running through their veins. Our company was founded by Amazon business operators who have guided and funded hundreds of online marketplace sellers to success. We are experts who understand the challenges of managing an e-commerce business and we’re here to help yours.

Tomo Matsuo

Tomo Matsuo


Capital Solutions Maestro

Seth Broman

Seth Broman

Chief Revenue Officer

Growth Capital Matchmaker

Dylan Edwards

Dylan Edwards

VP of Risk Management
Yardline Capital Nicole Gengaro

Nicole Gengaro

Head of UX/UI Design
Yardline Capital John Jacobs

John Jacobs

Dir. of Strategic Partnerships

Our Difference

Yardline takes a technology-forward approach to capital that facilitates a stronger relationship between platforms and their customers. Yardline’s suite of intelligent financial solutions take the complications out of capital and allow every ecommerce-related platform to have FinTech capabilities.


When working with sellers Yardline does more than advance cash—we’re not a “set it and forget it” company. We also provide value-added services to increase profitability and promote business growth. Our dedicated Seller Success Managers offer access to tools and expertise to help you work smarter and grow faster. When you work with Yardline, you get the funding you need plus a deep bench of sales, marketing, and business pros to guide you on how to optimize your marketing and advertising spend, tighten your operations, deal with supply chain issues, negotiate with your vendors, and more.